Client Name: Charlotte Russe
Original site had a busier navigation bar, one large slider, a spot for trends below and a widget for Instagram. The objective was to add more content modules to create a vertical scrolling homepage and allow more flexibility to the creative team. We did user testing to learn that the lighter and more open design tested better than the previous version in a black bar.
I redesigned the navigation, footer and overall homepage layout to have a cleaner look and feel. Both designs show examples of monthly concepts created with the marketing team.
The last comp shows the original design.